Feb 29, 2024, 4:30 pm5:45 pm



Event Description

Public approval of Japanese Prime Minister Fumio Kishida has sunk to record lows in the wake of a political funds scandal plaguing his Liberal Democratic Party (LDP). Although the LDP has won landslide majorities in the past four general elections, Kishida and the LDP cannot take voters’ support for granted. This presentation will showcase the results of a set of survey experiments conducted during recent elections. The surveys reveal that the LDP’s recent successes can only partially be explained by voters’ support for its policies; rather, many voters supported the LDP due to an important nonpolicy (“valence”) consideration: trust. The implication is that if the LDP fails to regain this trust before the next election, the party may risk losing its majority.